Google Adwords Display How Do You Know How Much to Bid

AdWords

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Marketing

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PPC

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Jacob Baadsgaard

January 1, 2018

• AdWords
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• Marketing
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• PPC
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Jacob Baadsgaard • January one, 2018

Google AdWords…if you're like most business owners, the thought of running ads on Google is both tantalizing and terrifying. Later all, if you do it correct, AdWords could transform your business concern. But, if y'all do it wrong, yous could spend thousands of dollars and become absolutely nil for your trouble.

Simply neither the promises or the issues that come up with Google AdWords really depict what this marketing platform is or how it works. In this post, we're not going to talk about how much money you could make or lose on AdWords. Instead, we're going to go back to the basics and explain what the platform is, how it tin can benefit you and how you lot can go started.

What is Google AdWords?

Google Adwords is a pay-per-click (PPC) advertisement platform. Different other PPC platforms similar Facebook, AdWords actually offers advertisers ii basic ways to reach people: 1) through the Google Search Network and 2) through the Google Display Network.

While these approaches are functionally very different, they both apply a PPC bidding system, where advertisers bid to take their ads shown to relevant audiences.

The Google Search Network allows you to show your ads to users who are actively searching for the keywords that you've selected. If you own a landscaping business, you bid to have your advert prove up every time a user types in "Landscaper in Tallahassee."

As you can probably imagine, these "text ads" are an splendid opportunity to capture users who are at the enquiry and purchasing stages of the digital sales funnel. Text ads are marked with a small-scale "Advertising" tag next to the site URL.

The Google Display Network works differently. Instead of showing ads to users who are actively searching for a product or service online, "display ads" or "banner ads" are placed on websites you lot think your target will be on.

Since they aren't actively searching for what you take to sell, people are normally less likely to click on banner ads. That beingness said, sometimes people don't know what they want until they meet it, so display ads can aid you go far front end of potential customers who might never find your visitor on their own.

Display ads as well work well for re-engagement campaigns, where you show ads to people who have already visited your site in the hopes of getting them to come back over again. This is chosen retargeting (for more info on retargeting, check out this article).

Should I Requite Google AdWords a Endeavor?

These days, there are a ton of PPC platforms to choose from. You take the Facebook and Instagram Ads platform, Twitter Ads, Pinterest Promoted Pins…the list goes on and on. In Fact, Google AdWords isn't fifty-fifty the only search engine ad platform—Bing Ads and Yahoo Search Ads are options, too!

However, despite all the contest, Google AdWords is still one of the best means to achieve your target audition.

Facebook Ads and other PPC platforms certainly can piece of work and they can work exceptionally well. That existence said, being able to reach customers who are searching for products, brands and content like yours (not an option with nigh social media PPC platforms) is an infrequent (and assisting) opportunity that shouldn't exist underrated. Information technology could provide you wit the chance to snatch upwards like shooting fish in a barrel sales earlier your competitor does.

How to Create a Google AdWords Campaign

In one case y'all've decided that yous want to run Google AdWords campaigns, you need to swoop in and kickoff creating them. Click hither to go to the AdWords site so you can go going. You'll exist asked to create an business relationship, which takes simply a few minutes.

One time your business relationship is up and running, you'll be able to create campaigns.

The first matter that you lot'll do is decide what type of campaign yous want to create. Y'all tin choose from search ads, the display network, shopping ads (which will show your product to those searching), video ads (which volition be displayed on YouTube and on sites online) and the universal app. For this tutorial, we'll create a traditional search ad.

Next, cull what specific goal y'all desire to optimize for: website traffic, leads, or sales.

Once you do this, y'all'll cull how you're planning on accomplishing those goals—will it exist through getting telephone calls, app downloads, or site visits? You can select withal many you like, then add in the details of what site, phone number, or app you want customers to visit.

On the side by side screen, you'll proper name your campaign. You can too choose whether or not y'all'd as well like to enable brandish ads.

Next, add together your location targeting. This will show your add only to people in certain locations, or to anybody just people in sure locations. Y'all can choose countries, states, cities, and cipher codes. Immediately subsequently this, gear up which language your ad is written in.

In the next section, yous tin choose your bidding strategy. Manual CPC is the only option that gives you full control, though Google'due south other smart bidding strategies tin be good for beginners.

Below this, ready your daily upkeep, delivery method and start and end dates to your campaigns. Your delivery method determines how your ad spend is distributed.

If you choose "Standard", your advertising spend will be delivered every bit throughout the day. If you cull "accelerated", Google will become through your budget as quickly as possible.

Underneath this, you can add together AdWords extensions to provide more than information to viewers (always a good idea, especially since it tin increase the size of your text ad).

In the next section, you'll choose your keywords. Grouping similar keywords into a single ad grouping, but create multiple ad groups to showcase different products and services.

Finally, create your ad. You lot can enter in two headlines and a description, in addition to whatsoever ad extensions y'all cull before on (click here to read more about how to go the near out of your headlines and clarification).

After this, submit your ad for review. Yous're officially done! All that's left to practice is to monitor your advertizement one time it starts.

Isn't AdWords Expensive?

Yeah, Google AdWords can be a niggling expensive, peculiarly if you're in a highly competitive industry. That being said, a well-designed, optimized AdWords campaign is well worth the investment!

The central hither is to put together a "well-designed, optimized AdWords campaign". If your AdWords campaigns are well-targeted, optimized correctly and have an appropriate CPC bid, you'll be able to bear witness focused ads to responsive niches within your target audience, and you're close to guaranteed a positive ROI.

If the campaigns aren't properly optimized or targeted, notwithstanding, y'all could end up spending a lot on clicks that never convert. This is where almost businesses go wrong—they don't take the fourth dimension to create campaigns that specifically target and attract the right people.

What you actually spend will depend on a lot of factors in the behest organization, including:

• The specific keywords you choose
• How much competition you have in the network (pinnacle times of the year can cause big increases in cost)
• What you lot're actually bidding

All that existence said, while yous do pay for every click on an AdWords ad, if yous're making $5-10 or more for every dollar you lot spend on AdWords, that's a pretty good investment.

Conclusion

Google AdWords can be a big investment, both in time and money, only it'due south a practiced i. The search network can make certain your ads rank well in searches of users who are looking for brands like yours, and the display network can be used for re-appointment or discovery campaigns. Though the organization can be circuitous, there'southward a lot to gain from using it, and it's entirely possible to run profitable campaigns with low CPCs fifty-fifty on the smallest of marketing budgets.

Demand help getting started with Google AdWords campaigns for your concern? Transport us a message and run into what we tin can do for yous.

What do you think? Have you lot invested in Google AdWords? What challenges have y'all had with the platform? What types of content would you like to see on the discipline? Exit the states a comment and let us know!

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Source: https://disruptiveadvertising.com/adwords/what-is-google-adwords/

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